Andrew Taylor to Serve as First-Ever NorCal Grassroots Development Manager
In search of continuing to refine the youth development process in the state, NorCal Premier Soccer has created the position of Grassroots Development Manager and hired Andrew Taylor to fill the role effective June 1.
As Grassroots Development Manager, Taylor will be responsible for overseeing, developing and growing the base of the soccer pyramid in Northern California. This will include direct oversight of NorCal’s Playdates, Super Rec Leagues and the Super Rec Cups. But will also include a significant role within the NorCal Club Services department creating resources for clubs to further develop their own grassroots programs, with the aim of growing the game at all ages and ability levels.
“We are excited to have Andrew join NorCal in this new role,” said NorCal Director of Competitions Dan Chamberlain. “Not only is the role greatly needed to continue the development of this part of the youth soccer ecosystem in Northern California, but I can’t think of a better fit for this type of role than Andrew Taylor. In addition to his amazing experience as a club leader, he has an incredible passion and excitement for the game that is infectious to all those around him. I can’t think of anyone better suited to this role.”
A former youth player for Greenock Morton and St. Mirren in Scotland and a senior player for Stirling Albion, Taylor moved to the US to play soccer for Prairie State College before beginning his coaching career at the age of 20.
More recently, Taylor comes from Chicago where he directed the grassroots program at Team Chicago for five years and served as the Director of Coaching for LG Celtics Soccer Club for 15 years.
“In this role, I want to provide a meaningful, engaging, and player-centric soccer program for the grassroots portion of our pyramid. I believe that no matter a kid’s age or skill level, they deserve the opportunity to play the game they love,” Taylor said. “I am not only looking to enhance our procedures but also to guide our members to improve the grassroots program and attract new members.”
Additionally, Taylor possesses a USSF “B” License, a Director of Coaching Diploma, and a National Youth Diploma.
“We want to create an experience for every player within the grassroots program that will last them a lifetime,” Taylor said. “Soccer is not just a sport but a way of life that should be stress-free and natural. I hope to bring a youthful experience to the organization by providing clubs, players, and families with all the tools to enjoy the game we love.”
“I have dedicated my whole life to soccer and am committed to giving every player the best possible soccer experience. I will continue to learn and grow with the game, being proactive and innovative to ensure we offer the best service and program state-wide,” he concluded.